Esther Yim is a prominent leader in the permanent makeup industry, serving as an Platinum Instructor, Board Member, and Korean Ambassador for the AAM. As an SPCP Trainer Member and certified Bloodborne Pathogens specialist, she prioritizes safety and industry standards. In her role as Chairperson of KPMA NYNJ, she advocates for excellence and innovation in the field.

Her personal experience with eyebrow and lip tattoos deepened her understanding of their impact, allowing her to connect with clients—many of whom are busy mothers seeking seamless beauty solutions. As an educator, she prioritizes not only technical skills but also confidence and empowerment, ensuring her students succeed in their careers.

Beyond her professional achievements, Esther is dedicated to building a lasting legacy for her family and students. She founded Hudson Beauty Bar in 2019 and acquired Feminink Beauty in 2024—key milestones in her journey, with even greater ambitions ahead.